B2 Digital (BTDG) in Focus as Live Sports Stocks Present Opportunity (EDR, DKNG, WWE, MSGS, CHDN, XFCI)

The market has been discounting a major slowdown in the global economy based on central banks having fallen well behind the curve on inflation over the past 12 months – especially the Federal Reserve. Getting behind the curve forces extreme policy shifts on interest rates as inflation spikes. The result, according to Wall Street analysts, will be recession. (1)

But, for long-term minded investors, the whole process could also create a powerful opportunity to position in promising stocks that have been badly beaten down along the way.

One area worth exploring is in live sporting events because it dovetails well with the concurrent dynamic of reopening in the post-pandemic era. (2)

And one stock that may be particularly interesting, given its rapid brand and topline growth paired with its extremely small market cap, is B2Digital Inc. (OTC US:BTDG). (3)

On the Warpath

B2Digital Inc. (OTC US:BTDG) shares have been mauled over the past few months, and now sit well below the radar of most market participants at sub-penny pricing. But this may be an opportunity because the company appears to be one of the top up-and-coming players in the combat sports space. (4)

Consider: Over the past year, BTDG has expanded its licensing to cover 20 states and continues to set new company records for sales quarter after quarter. The company has also expanded its media distribution for fight night events to include Apple TV, Amazon Fire, pay-per-view, the metaverse, and FITE TV and just recorded a new record weekend in single event revenues. (5, 6, 7)

Compare this with the relative achievements of other sporting events stocks like Endeavor Group Holdings Inc. (NYSE:EDR), DraftKings Inc. (Nasdaq:DKNG), World Wrestling Entertainment Inc. (NYSE:WWE), Madison Square Garden Sports Corp. (NYSE:MSGS), Churchill Downs Inc. (Nasdaq:CHDN), and Xtreme Fighting Championships (OTC US:XFCI) over the same period.

Recent Events Set Records

As the economy shows signs of slowing down, B2Digital Inc. (OTC US:BTDG) continues to seemingly pick up the pace. In its most recent press release, the company noted that it continues to harness tremendous momentum, putting on some of the biggest and best live MMA events in company history over the past few weeks at B2FS 167, B2FS 168, and B2FS 169. (8)

As noted in the release, B2FS 167 and B2FS 168 – on June 24 and June 25, respectively – both took place at the Kentucky International Convention Center in Louisville, Kentucky, during a single weekend, which ended up being the largest and most successful single weekend in company history.

And two weeks later, the B2 Fighting Series rolled into Sioux City, Iowa, for B2FS 169, which took place on Saturday, July 9, at the Sioux City Downtown Convention Center. The event featured 3 professional MMA bouts, 4 amateur MMA bouts (including a title fight), and 3 grappling matchups.

“Taken together, our past two event weekends represent a record-breaking stretch that demonstrates our brand momentum and our leadership position in the MMA development league space,” commented Greg P. Bell, Chairman and CEO of B2 Digital. “Kentucky was a true breakthrough success and featured some high-profile battles that left the crowd in awe. B2FS 169 this past weekend was nonstop action right from the opening bell, literally. The first fight of the night ended in an unforgettable highlight reel knockout that can’t be described in words – you will just have to catch it when the event premiers on FITE this Wednesday. And the night just went uphill from there.”

The FITE is On

BTDG also recently joined the popular FITE TV network. As announced last month, the B2 Fighting Series is now available on the FITE streaming media platform, with past B2FS events becoming available on the FITE+ subscription service beginning June 9 and new fight nights appearing on FITE as live pay-per-view (PPV) events, beginning on June 11.

According to the release, with over 6 million registered users, FITE is a premium global platform for live sports and entertainment offering many of the industry’s marquee PPV events and SVOD packages.

“B2 Fighting Series is aggressive about both growth and innovation,” said Michael Weber, COO of FITE. “Both are traits we like at FITE. Their Metaverse events and constant push into new markets are great examples of their ambition, and we’re proud to partner with them to get the action in front of the best fans and subscribers in the world.”

“FITE will offer us a big new audience and distribution footprint expansion, and we are going to kick that deal off with a tremendous fight card and great night of MMA action at B2FS 165!” commented Bell. (9)


  1. https://www.bloomberg.com/news/articles/2022-07-13/bank-of-america-economists-forecast-mild-us-recession-this-year
  2. https://morningconsult.com/return-to-sports/
  3. https://www.marketwatch.com/investing/stock/BTDG?mod=search_symbol
  4. https://mma-oracle.com/en/rating/promotion/page-0
  5. https://www.otcmarkets.com/stock/BTDG/news/UPDATE-B2-Digitals-B2FS-165-Saturday-to-Kick-Off-the-B2-Fighting-Series-on-FITE?id=360785
  6. https://www.otcmarkets.com/stock/BTDG/news/The-B2-Fighting-Series-Heads-Back-into-the-Metaverse-for-another-Explosive-MMA-Showcase-in-Decentraland-on-Saturday-May-?id=355868
  7. https://www.otcmarkets.com/stock/BTDG/news/B2Digital-Partners-with-Metaskins-Studios-to-Hold-Multiple-Live-MMA-Metaverse-Events-in-Top-Decentraland-Casino-Venue?id=346239
  8. https://www.otcmarkets.com/stock/BTDG/news/B2-Digital-Sets-Company-Records-Entertains-Crowds-at-Action-Packed-B2FS-167-168-and-169?id=364566
  9. https://www.otcmarkets.com/stock/BTDG/news/UPDATE-B2-Digitals-B2FS-165-Saturday-to-Kick-Off-the-B2-Fighting-Series-on-FITE?id=360785