Charlotte’s Web Holdings Inc (OTCMKTS:CWBHF) Gets Back on the Map with Change at the Top

Charlotte’s Web Holdings Inc (OTCMKTS:CWBHF) is a leader in the CBD space based on market penetration over recent years.

The company recently advanced its story with an announcement that named Jade Proudman, the Chief Executive Officer of Savage Cabbage, one of the oldest and most trusted CBD companies in the UK, as a Global Brand Ambassador for Charlotte’s Web.

Charlotte’s Web Holdings Inc (OTCMKTS:CWBHF) bills itself as a company that develops and distributes hemp-based cannabidiol (CBD) wellness products. Its products include CBD hemp oils, capsules, topicals, and pet products that feature CBD hemp oil extracts. 

Charlotte’s Web Holdings, Inc. sells its products online as well as through distributors, and brick and mortar retailers. 

According to company materials, “Charlotte’s Web Holdings, Inc. is the market leader in the production and distribution of innovative hemp-based cannabidiol (“CBD”) wellness products. Founded by the Stanley Brothers, the Company’s premium quality products start with proprietary hemp genetics that are responsibly manufactured into whole plant hemp extracts naturally containing a full spectrum of phytocannabinoids, including CBD, terpenes, flavonoids and other beneficial hemp compounds. Industrial hemp products are non-intoxicating. Charlotte’s Web current product categories include tinctures (liquid products), capsules, topical, as well as pet products. Charlotte’s Web hemp-based whole plant extracts are sold through select distributors, brick and mortar retailers, and online through the Company’s website.”

As noted above, CWBHF just announced has named Jade Proudman, the Chief Executive Officer of Savage Cabbage, one of the oldest and most trusted CBD companies in the UK, as a Global Brand Ambassador for Charlotte’s Web. 

As the founder and CEO of London-based Savage Cabbage, Jade Proudman has become one of the UK’s leading CBD advocates, serving an established customer base of over 9,000 wellness seekers in over 44 countries around the world, recently expanding further within Europe.

Mrs. Proudman credits Charlotte’s Web with “saving her life” and has been helping others access the benefits of cannabinoid therapy through her work ever since. “I really credit Joel Stanley and the brothers with everything. They’ve transformed so many lives through these products and I just want to help carry the torch as we educate the world on the benefits of cannabinoid therapy to live a better life through nature,” said Mrs. Proudman.

Savage Cabbage is a Member of EIHA (European Industrial Hemp Association) and has been the official UK distributor of world-famous Charlotte’s Web hemp CBD oil since 2016. Savage Cabbage has been an advocate of whole plant, full spectrum products that contain all the beneficial compounds that exist in the hemp plant as well as CBD. Savage Cabbage distributes Charlotte’s Web full spectrum CBD oils in the UK in alignment with its three founding pillars: Quality, Consistency and Reliability. 

“For over six years, Jade has relentlessly focused on helping consumers in the UK and across Europe access the power of Charlotte’s Web. She has been a sister in this focus, and I can think of no better person to support our brands around the world than Jade,” said Charlotte’s Web CEO, Jacques Tortoroli. “We are delighted to have Jade Proudman as the face of the brand in the UK and Europe while she continues her work united with the mission of the Stanley Brothers; providing access to cannabinoid therapy for all that need it.”

The chart shows just shy of -10% tacked on to share pricing for the listing in the past week, a rally that has pushed up against longer standing distributive pressure in the stock. However, CWBHF has evidenced sudden upward volatility on many prior occasions. What’s more, the stock has registered increased average transaction volume recently, with the past month seeing 12% above its longer-run average levels. 

At this time, carrying a capital value in the market of $133M, CWBHF has a significant war chest ($26.7M) of cash on the books, which must be weighed relative to about $29.9M in total current liabilities. CWBHF is pulling in trailing 12-month revenues of $124.2M. However, the company is seeing declines on the top-line on a quarterly y/y basis, with revenues falling at -10.9%. We will update the story again soon as further details emerge.