Here’s a challenge: outside of a Bitcoin-related play, try to find a more interesting and prepotent stock on the OTC than Tongji Healthcare Group Inc (OTCMKTS:TONJ).
We dare you. Take your time. We’re in no rush.
Despite its current name, this stock actually represents a company named “Clubhouse Media Group” following a merger in the fall. TONJ is slated for an official name and ticker change ahead, which should help given the fact that Clubhouse Media Group has already been covered by the New York Times, The Atlantic, Business Insider, Cosmo, Seventeen, and Forbes, among others. It’s an “earned media” goldmine. Why? Because it’s a really interesting story.
First off, the global social media ad spend is expected to jump 20% in 2020 to reach an estimated $84 billion. According to Zenith’s data, social media advertising will account for 13% of total global ad spend and rank as the third-largest advertising channel, behind TV and paid search.
Social media ad spending surpassed print media ad spend last year for the first time ever, according to Zenith. That trend is almost universally expected to continue and even accelerate over coming years.
And TONJ is sitting at the dead center of this trend, with very little pure-play competition, and a tremendous amount of traction already in place.
Ascension
Tongji Healthcare Group Inc (OTCMKTS:TONJ) – aka Clubhouse Media Group – is a social media influencer company with an established network of four social media content creation houses – “Clubhouse BH”, “Clubhouse Europe”, and two “Not a Content House” locations.
The company has already amassed a social media influencer following rapidly racing past 100 million followers across its entire stable of influencers, which will enable it to drive forward expectations and results that include both brand establishment and external brand marketing contracts, suggesting a relatively quick route to strong topline growth data.
TONJ has enormous traction already in place, ready to be monetized, which could represent a sweet spot moment in the evolution of this story for prospective market participants.
“We believe The Clubhouse has significant proprietary value that can be tapped in service of either deals with outside brands or the popularization and expansion of our own in-house branding projects,” commented Amir Ben-Yohanan, Tongji’s CEO.
The Big Idea
Tongji Healthcare Group Inc (OTCMKTS:TONJ) isn’t just a collection of top influencers with an enormous network of followers. It’s an engine for building influencers. The Clubhouse model means that new talent can be integrated into the mansions to learn from the best, gain traction in apprentice fashion through association, and grow their own brands by standing on the shoulders of giants.
This isn’t a golden egg. It’s the goose. That’s the real point of a share of TONJ stock at this point. A share of that goose.
The narrative contains a lot of very promising dynamics bound to lead to some strong catalysts ahead. TONJ is a story pregnant with future revelations about core metrics and brand relationships. There’s nothing better that concrete metrics and brand associations for an OTC stock.
With over a hundred million followers – and lord knows how many big global household brands already under contract for social media marketing – the Clubhouse name is, itself, likely to become more and more well known.
And we would expect news of those branding relationships to become increasingly public over the very near term, which could provide a tailwind to the stock as it continues to build a foundation of credibility to support its inherently exciting model.
COMPENSATION DISCLOSURE: Section 17(b) of the 1933 Act requires publishers to disclose who paid them, the amount, and the type of payment. In order to be in full compliance with the Securities Act of 1933, Section 17(b): Tiger Global Management Partners LLC has compensated a third party to produce and present weekly content for various companies for the publication. For more information, please click here. In addition, this article is part of JournalTranscript.com Networks. JournalTranscript and network websites have not been compensated for distribution of this content. Read the JournalTranscript.com Networks Disclaimer.
